Spring ‘21
Prof. Jesse Seegers
NYU | Tandon | TCS | IDM

Tuesdays & Thursdays
10h00 - 11h50 EST


VFS Weekly Schedule

**Assignments are due on the date listed


Week

Tuesdays

Thursdays

1 1/28 Introduction & Course Overview
2 2/2 Gestalt Theory & Perception of Visual Form 2/4 Color Theory & Relativity
3 2/9 Vector/Raster, Illustrator, Photoshop 2/11 Typography
4 2/16 Signs, Symbols, Icons 2/18 Brand Show and Tells
5 2/23 Logo Project Draft 1 (A) 2/25 Logo Project Draft 1 (B)
6 3/2 Logo Project Draft 2 (A) 3/4 Logo Project Draft 2 (B)
7 3/9 Logo Project Final Review (A) 3/11 Logo Project Final Review (B)
8 3/16 Grids & Hierarchy 3/18 Layout & Composition: InDesign
9 3/23 Graphic Treatments 3/25 Conducting Visual Research
10 3/30 Flex Day 4/1 Guest Lecture
11 4/6 Print Menu Draft 1 (A&B) 4/8 Image Processing in Photoshop
12 4/13 Print Menu Draft 2 (A) 4/15 Print Menu Draft 2 (B)
13 4/20 Screen Menu Draft 1 (A) 4/22 Screen Menu Draft 1 (B)
14 4/27 Screen Menu Draft 2 (A) 4/29 Screen Menu Draft 2 (B)
15 5/4 Print & Screen Menu Final Review (A) 5/6 Print & Screen Menu Final Review (B)

Thursday, January 28, 2021 —
Intros & Course Overview



Activities


Homework:

  1. Discord: Accept the class Discord invitation everyone should have received (if you haven't please email me!), add your full name, and (3) familiarize yourself with the Slack channels by next class, the url for the channel will be: VFSfall20a.slack.com
  2. Create an ︎Are.na account, and browse the Visual Foundation Studio Resources
  3. Complete the first day of class exercise that we started in class. Submit to me via Slack Direct Message as a PDF file attachment with the filename like this: "yourlastname, firstname_vfs_First Day exercise.pdf"
  4. Read the letters from the previous semester's students to you, uploaded to the Slack channel #letters-from-prev-cohort shortly. No need to write a response or anything about them, but they will be very valuable and they're not long.
  5. Write your Future Bio, 30 years from now. Read the full assignment instructions and submit to me via Discord Direct Message, naming your file correctly.
  6. Let me know if there are any other questions or scheduling/adding/dropping issues, otherwise I will see you at our next class on Tuesday!

Readings:

  • Letters from the previous student cohort

Tuesday, Feb. 2 —
Gestalt Theory & Visual Form



Readings For This Class:

  • Letters from the previous student cohort

Activities:

  • Introductions v2
  • Creator Show and Tell (example): Emory Douglas
  • Visual Lecture: Gestalt
  • Groups A and B for Logo Project
  • Choose Creator Show and Tell Partners
  • Ticket to Leave



Homework:


  1. Download and install Adobe Creative Cloud (specifically Illustrator, Photoshop, InDesign, and Acrobat). Open each program and make sure it is installed correctly, since we'll be diving in and introducing Illustrator and Photoshop next class. Instructions for free access via NYU IT
  2. Read Chapter 1 from A Primer of Visual Literacy by Donis A. Dondis By next class, take a screenshot of a passage you'd like to discuss in next week's class, upload it to #reading-primer_of_visual_literacy with a sentence or two about why you chose that passage. . Some prompts:
    1. I found this interesting/surprising because...
    2. I disagree with this because...
    3. This made me think of something else [from another class, context]
    4. respond to another students' comments
    5. highlight a passage
  3. Read the Color chapter from Ellen Lupton's Graphic Design: The New Basics - you do not need to write a reading response, just skim it as an introduction to the following class's topic.
  4. Skim the Munsell Color book.
  5. Start working with your partner(s) (below) on your Creator Show and Tells. We'll start on Thursday

Further Reading

    1. Laws of Organization in Perceptual Forms Max Wertheimer
    2. A Language of Signs and Symbols Bruno Munari
    3. The Triangle Bruno Munari
    4. worldswritingsystems.org


Thursday, Feb. 4 —
Color Theory & Color Relativity




Readings For This Class:

  • A Primer of Visual Literacy, Chapter 1, by Donis A. Dondis
  • Graphic Design: The New Basics - Color Chapter, by Ellen Lupton
  • Munsell Color Book
  • Interaction of Color, Joseph Albers

Activities:

  • Creator Show and Tell: 
  • Sohee & Erin, Andy Warhol



Homework:



Tuesday, Feb. 9 —
Vector, Raster, PS, AI



Readings For This Class:


Activities:


Homework:

  1. Finish Bezier Method Game and upload a screenshot of your high score to #exercise_bezier
  2. Complete the  Flag Exercise export a .PNG file and a Save As→.PDF and upload to #exercise_flag
  3. Skim Structure and Movement by Karl Gerstner (you do not need to do any response)
  4. Continue Lynda Tutorial Illustrator Essentials to get familiar with the core functions of Illustrator.

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